Brand Identity & Visual Design
Focusing on the intersection of storytelling and systematic design. A logo that works on a favicon and a billboard. A colour system that speaks before words do.
Turn a concept into a recognisable visual language.
A language, not a logo file
A brand is not a logo file. It is a set of decisions about how a company looks and sounds, written down clearly enough that someone else can apply them without asking. That is what this engagement produces.
Deliverables
- Logo system - primary, secondary, monochrome, favicon
- Structured Brand Guide (PDF + editable source files)
- Colour palette with WCAG-compliant contrast ratios
- Typography hierarchy - print and screen
- Motion branding & animated logo variants (on request)
- Visual mood board with documented rationale
Common questions
Every logo system delivered is built in vector format and tested across multiple scale contexts before handoff. The system defines a primary mark, a condensed variant for small screens, and a monochrome version for single-colour applications. The favicon version is a specific artefact - not just a scaled-down logo, but a pixel-optimised mark that reads clearly at 16×16px.
The Brand Guide covers: logo usage rules, colour tokens with HEX/RGB/CMYK values, typography scale, spacing logic, photography style, and do/don't examples. It ships as a PDF for reference and as an editable source file (Figma or InDesign) so your internal team can update it without briefing the studio on every change.
It starts with a short discovery session - remote or in-person - where you settle on three to five key words that describe how you want to make people feel. From those words comes a reference board using existing visual references (not stock art) that map to that emotional register. You approve the direction before a single original asset is created. This prevents wasted rounds on designs that were never going in the right direction.
Yes. Motion branding is an optional deliverable - a short animation (typically 1-3 seconds) of the logo for use as an app loader, social media intro, or video end-card. It ships as a Lottie JSON file (scalable, small file size, works natively in iOS, Android, and web) and as an MP4 for social platforms.
This is one of the most technically demanding briefs on this page. It starts with a brand equity audit - identifying which elements (colour, shape, typeface) carry the most recognition value with your existing audience. The refresh then preserves those anchor elements while modernising everything else. You don't lose the brand; you evolve it.
The engagement
The same four steps apply to every service. There is no hourly billing and no open-ended scope.
- 01You reach out with the problem, not the solution. A brief description of what is not working is more useful than a specification.
- 02A 30-minute discovery call covers goals, constraints and timelines.
- 03A fixed-price, line-item proposal follows within 48 hours. Every line is something you can question or remove.
- 04A deposit starts the work, and the schedule is agreed in writing before anything begins.