Website Audit
A diagnostic pass over the site you already have. Speed, structure, content and conversion, each checked and scored, so the next spend lands where it matters.
Know what is broken before paying to fix it.
Read the site before changing it
An audit is the cheapest way to avoid an expensive mistake. Before any redesign, rebuild or new feature, the current site gets measured the same way every time: how fast it loads, how people move through it, what the content is doing, and where enquiries leak out. Each finding ships with the evidence behind it and a recommendation ordered by impact, so the top three fixes are obvious and the rest can wait.
Deliverables
- Speed and performance report, mobile and desktop
- UX review of key journeys, with friction points annotated
- Content inventory with keep, merge and cut recommendations
- SEO baseline: titles, descriptions, structure, broken links
- Prioritised fix list, ordered by impact, with effort estimates
- A walkthrough call where every finding gets explained
Crawl, measure, review, report
In that order, and the last step is the only one you ever need to read.
- 01Crawl. Every page of the site listed in one inventory, with its purpose and its traffic where analytics exists. Usually the first time anyone has seen the whole thing at once.
- 02Measure. Load speed on mobile and desktop, the search baseline, and the technical health of the build. Numbers first, opinions nowhere.
- 03Review. Key journeys walked as a visitor would walk them, noting where the design, the copy or the structure loses people.
- 04Report. Findings ordered by impact, each with the evidence behind it and an effort estimate beside it. The walkthrough call covers the whole thing in plain language.
Common questions
An automated report flags symptoms without context: a score, a list of warnings, no sense of what matters. The audit starts from what the site is for, then checks speed, structure, content and conversion against that. Every finding carries the evidence and a recommendation ordered by impact, so the top three fixes are obvious and the rest can wait without guilt.
Read-only access helps and is never required. A lot gets measured from the outside: load speed on mobile and desktop, the visible structure, the content as a visitor meets it, and the search baseline. Where analytics exists, it sharpens the picture, showing which pages earn their keep and which ones sit unread. Credentials stay yours throughout.
Then you get told that, and the engagement ends there. It happens. A site that loads quickly, reads clearly and converts adequately does not need work sold to it, and the audit fee is cheaper than a rebuild built on a hunch. You keep the report, which doubles as a baseline for the next time something feels off.
No. Diagnosis and treatment stay separate on purpose, so the findings stay honest: nothing in the report exists to justify follow-on work. Each fix carries an effort estimate, and anything small enough gets described precisely enough to hand to whoever maintains the site. Larger fixes become a fixed-price proposal, which you can take or leave.
Most audits land within a week of the discovery call. Larger sites with hundreds of pages take longer, and the timeline says so before anything starts. The walkthrough call happens within 48 hours of delivery, while the findings are still fresh.
The engagement
The same four steps apply to every service. There is no hourly billing and no open-ended scope.
- 01You reach out with the problem, not the solution. A brief description of what is not working is more useful than a specification.
- 02A 30-minute discovery call covers goals, constraints and timelines.
- 03A fixed-price, line-item proposal follows within 48 hours. Every line is something you can question or remove.
- 04A deposit starts the work, and the schedule is agreed in writing before anything begins.